Pratt Center
July 7, 2010
Street Value Profiles Fulton Mall Work
Street Value, a new book by Rosten Woo and Meredith TenHoor with Damon Rich (Princeton Architectural Press), delves into the history, streetscape, culture and politics of Brooklyn's Fulton Street Mall. It includes an interview with the Pratt Center's Vicki Weiner and Randall Mason of Minerva Partners, who collaborated on a Pratt Center report recommending strategies for the Fulton Street Mall's preservation. Weiner and Mason sought to preserve not only the architectural legacy of Brooklyn's premier shopping street but also its role as a home to local retailers serving a large and diverse base of longtime customers.
As Weiner told Woo: "Our big 'ah-ha' moment in the analysis of the data happened when we read through and analyzed the shopper surveys and found that a lot of the perceptions of the mall that we'd heard before were just not true - i.e., it's not successful, it's all discount stores."